Satoru Iwata Quotes

The purpose of a business is to create a customer.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.

People buy products if they're better.

I think there is a niche for every market.

Great products sell themselves.

If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.

The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.

I just want to make things that people want to buy. I have no confusion about this.

Good products win out.

I think the biggest challenge over time is that we stay creative and making sure that we continue to launch awesome products that people love.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.

It's all about competitiveness: are you making the products that people really do want and value, and are you making it more efficiently and using less resources and less time than the competition?

It's all about producing products people want.

Customers are very demanding and well informed.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

The PC is successful because we're all benefiting from the competition with each other. If Twitter comes along, our games benefit. If Nvidia makes better graphics technology, all the games are going to shine. If we come out with a better game, people are going to buy more PCs.

Fans will come if you have a good product.

When you improve your product so it does the customer's job better, then you gain market share.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

A sustaining innovation makes better products that you can sell for better profits to your best customers.

Every entrepreneur needs ideas, vision, and creativity - no matter what the product or service. Not only that, but the product should truly delight customers and become an essential part of their lives.