Clayton Christensen Quotes

When you improve your product so it does the customer's job better, then you gain market share.

Every entrepreneur needs ideas, vision, and creativity - no matter what the product or service. Not only that, but the product should truly delight customers and become an essential part of their lives.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

The purpose of a business is to create customers.

It's all about producing products people want.

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

Customers are very demanding and well informed.

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.

The purpose of a business is to create a customer.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

Great products sell themselves.

To ensure we are meeting the demands of existing customers while also attracting new users, we remain focused on building cutting-edge technology and introducing new and innovative product offerings.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

We need to listen to consumers' needs.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

Fans will come if you have a good product.

Your premium brand had better be delivering something special, or it's not going to get the business.