Min Kao Quotes

If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.

I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important, but the most important thing is you're product. What are you selling? And does it really have product-market fit?

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

It's all about producing products people want.

As an entrepreneur, I've learned how crucial it is to be able to call a spade a spade and avoid falling in love with a particular strategy or product. Instead, you need to let the customer tell you what she needs - and to change her as she changes.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

You can't just tell your team, 'Think long term.' It doesn't work that way. When you are starting out, you have to always think about trying to build something of value for the customer: something they can use all the time, something of use.

I had an idea, I was passionate about it and I had to work hard to turn that into a big success and more products.

I enjoy building something good and having a successful product and making money.

The only way anyone's going to succeed is to build the product.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

The thing about startups is you can make it, and if it's wrong you can remake it, and you can build a team that you want to have, a product that you want to have. You're utterly focused on your users or your customers and their needs, and trying to figure out how to meet those needs.

When we have a corporation, we must know what the customer wants, what the customers needs. Also, the politician must know what the people want, what the people need.

You have to do things right to stay in business, and that's not easy, and that's a choice on a daily basis, the choices you make in how to run your business and how to have a point of differentiation and how to be true to your brand, how to offer something that people want and to offer something that you love.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

You can always change your branding or hire lawyers, but it's critical that you figure out if you have product market fit, and if you don't, figure out how to course-correct without getting stuck.

When you let travelers vote with their clicks, and you put that at the center of your decision-making, you build the product they want, and ultimately, their business will follow.

It typically takes multiple iterations and pivots to find product/market fit - the match between what you're building and who will buy it.

I knew that if I could create a quality product and find the proper retail outlets, it would be a great company.

Value Proposition Design is a 'must have' for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions.

My dad built his business by providing products he figured the customers would want.

Face-to-face customer feedback refines or validates every component of the startup's business model, not just the product itself.