Steve Jobs Quotes

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

I think, with any new product that's difficult to understand, there are always lots of questions and criticism. I think we have all the right criticism. We're just going to keep executing on what we believe.

Here's the thing about Apple, we complain and they give us more battery life. We complain and they'll give us more stuff. Everything's beta right now. Everything's experimental. They really don't know what people want.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasn't time for endless refinements.

To ensure we are meeting the demands of existing customers while also attracting new users, we remain focused on building cutting-edge technology and introducing new and innovative product offerings.

Every entrepreneur needs ideas, vision, and creativity - no matter what the product or service. Not only that, but the product should truly delight customers and become an essential part of their lives.

The thing about startups is you can make it, and if it's wrong you can remake it, and you can build a team that you want to have, a product that you want to have. You're utterly focused on your users or your customers and their needs, and trying to figure out how to meet those needs.

In our product development cycle, we ask and listen to our customer about what she wants.

Being right is important. Too many great teams march off saying, 'If we build it, they will come,' and then never are able to change the idea towards something that people really want.

Face-to-face customer feedback refines or validates every component of the startup's business model, not just the product itself.

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Customers can't always tell you what they want, but they can always tell you what's wrong.

If we're building high quality companies, if the customers like the products, if the technology innovation is real, then the substance is going to win out in the end.

Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.

We need to listen to consumers' needs.

We got to this point by constantly perfecting our products.

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

Wealth won't give you satisfaction; creating a good product that's well received by users is what matters most.

I love getting consumer reports. I think it's one of my favourite things, studying what people have to say about the product and then trying to make it better.

Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.

What I tell founders is not to sweat the business model too much at first. The most important task at first is to build something people want. If you don't do that, it won't matter how clever your business model is.