Emily Weiss Quotes

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

Customers can't always tell you what they want, but they can always tell you what's wrong.

We need to listen to consumers' needs.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

I love getting consumer reports. I think it's one of my favourite things, studying what people have to say about the product and then trying to make it better.

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.

Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy. But don't rely on them to create the future road map for your product or service. That's your job.

Face-to-face customer feedback refines or validates every component of the startup's business model, not just the product itself.

Always listen to your customers.

If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

Determine what your customers need, and work backwards.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.

For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.

I go on Twitter and I ask my viewers, 'What would you like to see next season in my line?' or 'What are things you love to wear?' They're the ones wearing it, so I want to make sure it applies to them.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

Here's the thing about Apple, we complain and they give us more battery life. We complain and they'll give us more stuff. Everything's beta right now. Everything's experimental. They really don't know what people want.

When you improve your product so it does the customer's job better, then you gain market share.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

You can't just tell your team, 'Think long term.' It doesn't work that way. When you are starting out, you have to always think about trying to build something of value for the customer: something they can use all the time, something of use.

It's so important to experience what your customers are experiencing and listen to their suggestions.

There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

Social media for the majority of companies is not about helping customers or improving products.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.