Sumner Redstone Quotes

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

I love getting consumer reports. I think it's one of my favourite things, studying what people have to say about the product and then trying to make it better.

Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.

Face-to-face customer feedback refines or validates every component of the startup's business model, not just the product itself.

I love market research because you really have an idea of what your consumers are looking for.

I go on Twitter and I ask my viewers, 'What would you like to see next season in my line?' or 'What are things you love to wear?' They're the ones wearing it, so I want to make sure it applies to them.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

I've probably spent more time than any other brand reading every last comment. To listen to people the way you're able to online is very powerful.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

When you focus on the consumer, the consumer responds.

Don’t ask our customers what they want. Ask yourself what they would want if they knew what you know of what is possible for us to do for them. The burden is on us to understand the consumer’s needs sufficiently to answer that question.

In our product development cycle, we ask and listen to our customer about what she wants.

Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.

For all we are a manufacturer, we've always had a lot of communication with the consumer.

It's not the consumers' job to figure out what they want

If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

We must learn what customers really want, not what they say they want or what we think they should want.

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

It isn't the consumers' job to know what they want.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact.

It's so important to experience what your customers are experiencing and listen to their suggestions.