Jim Cantalupo Quotes

I love market research because you really have an idea of what your consumers are looking for.

We need to be in front of consumer trends and translate those trends into insights and foresights.

We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.

Consumer habits are key to understanding how to launch a product.

It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.

If you don't like an ad, why should anybody else?... We're all consumers... That's why I always create commercials for myself first of all. I am the consumer I know best. If I think it's a great commercial, I figure the rest of the people might think so, too. I haven't been wrong so far.

We're going to be selling our product to the American consumer. We want to have Americans who understand American consumers.

The public don't know what they want; it's my job to tell them.

We need to listen to consumers' needs.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

Unless a product becomes outmoded, a great campaign will not wear itself out.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

When companies try to guess what consumers want, they essentially make the choice for consumers.

We're not in the business of shaping consumer demand. We respond to it.

When you focus on the consumer, the consumer responds.

If you really stay focused on what your beliefs are and what your customer wants, you'll find the right markets.

If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.

Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.

I think it's about being really smart about hitting the right consumer product spaces at the right time.

I'm always aware of who my core audiences are and I serve that niche.

You'll go out of business if you think people are stupid.

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.

Advertising is a wonderful lubricant for business, if it's used properly.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'