Steve Easterbrook Quotes

We need to be in front of consumer trends and translate those trends into insights and foresights.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

The world is now awash in data and we can see consumers in a lot clearer ways.

I love market research because you really have an idea of what your consumers are looking for.

I don't believe that the public knows what it wants; this is the conclusion that I have drawn from my career.

When companies try to guess what consumers want, they essentially make the choice for consumers.

It is impossible to know what people will like. No market research, formulas will help, it's best to stop guessing.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

It's incredibly important to be - once you do have a product - acutely observational about the trends.

You've got to do the research. You've got to understand the market place, know your competitors.

I think it's about being really smart about hitting the right consumer product spaces at the right time.

We're going to be selling our product to the American consumer. We want to have Americans who understand American consumers.

I like the idea of using all this science and technology to allow for our clients to have a deeper insight into the market.

Consumer habits are key to understanding how to launch a product.

The public don't know what they want; it's my job to tell them.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it's based on what they value.

We're not in the business of shaping consumer demand. We respond to it.

I don't really follow market research. In the end, I respond to my own instincts.

If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.

It's not a matter of being first, it's being there at the right time, being first in volume to market, and knowing what trends to stay away from.

Using science to tell us what customers are looking for is second nature for us here.

Certainly in business terms, considering how thriving the market is. Understanding what people want is essential. We have a team on the ground whose job it is to keep tabs on what's good, whether it's a tapas bar in Barcelona, or an amazing fish and chip shop in Yorkshire.