Peter Senge Quotes

When companies try to guess what consumers want, they essentially make the choice for consumers.

We're not in the business of shaping consumer demand. We respond to it.

I love market research because you really have an idea of what your consumers are looking for.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

The public don't know what they want; it's my job to tell them.

There just doesn't seem to be a market for something with aspiration anymore.

Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

It is the new and different that is always most vulnerable to market research.

You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it's all just copies from the latest best-seller list and damn little of anything else.

I have come East to find what the public likes.

I don't believe that the public knows what it wants; this is the conclusion that I have drawn from my career.

In America, they never make anything without first having a market survey to ask the public what they want. People only ask for things they already know about, so you don't get anything new that way. That's why American fashion is stuck.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

I think that one of the greatest perspectives that I have, from being a buyer for my whole career until I became a producer, is that I have a pretty good understanding of the buyer's mentality.

It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

We do have our finger on the pulse of the marketplace, if for no other reasons than having all these live events and listening to our audience all the time.

But if people are buying the products, naturally they're gonna use them.

The habits of the American consumer are changing; that's a reality.

We need to be in front of consumer trends and translate those trends into insights and foresights.

It's incredibly important to be - once you do have a product - acutely observational about the trends.

We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.