Tom Courtenay Quotes

How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it's based on what they value.

We're not in the business of shaping consumer demand. We respond to it.

When companies try to guess what consumers want, they essentially make the choice for consumers.

I think there is a niche for every market.

People want what they want, for as long as they want it, then tastes change and something else works.

Studios will tell you that they can't turn a profit on female-driven entertainment. Which is like the Gap saying no one is buying clothes anymore. No. No one is buying your clothes.

If in 1989 I said, 'I have an idea: Bottle water and sell it. And charge more than a beer,' they would have chased me around with a giant butterfly net. The same with paying to watch a television station.

When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

But if people are buying the products, naturally they're gonna use them.

It used to be that people needed products to survive. Now products need people to survive.

The difficulty lies, not in finding a producer, but in finding a consumer.

Can you say that in 20 years people would still use the iPhone? Maybe not. Maybe we'd have a new product or something more innovative. What I can say today is that, in 20 years, I'm quite convinced that people will still drink Dom Perignon.

There's competition everywhere.

The demographics and the psychographics show that there should be, over the longer term, a continued growth in the numbers of customers who will be shopping for luxury goods, both domestically - as well, international tourists come to the United States.

Certainly in business terms, considering how thriving the market is. Understanding what people want is essential. We have a team on the ground whose job it is to keep tabs on what's good, whether it's a tapas bar in Barcelona, or an amazing fish and chip shop in Yorkshire.

Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

I never looked at a title and said, I want that.

There cannot be overproduction of anything which men and women want. And their wants are unlimited, except by the size of their stomachs.

The tempt for greatness is the biggest drug in the world.

One of the things I've probably absorbed when I was in business school - and didn't know I was learning it - was about life cycles, that things begin, and they peak, and then they decline. So whether you look at life cycles of fashion, or you look at life cycles of things that people buy, designs, everything is in a life cycle. Getting out of the apparel businesses and into beauty and lingerie, those were very big bets, but they were very deliberately thought about and tested over time.

All human activity is prompted by desire.

Dreams are hopes, and echoes of hope.

You can only write, 'Somebody wants something, something else is in their way of getting it.'