Nicholas Johnson Quotes

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

There just doesn't seem to be a market for something with aspiration anymore.

Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.

As we get better at things, we need less people to produce the things we really need, but what do we do with the rest of the people? They have to be doing something, too, to buy from those few which are doing the really basic stuff, and so that's why we need to be continually producing new stuff.

The facility of obtaining food is beneficial in two ways to the owners of capital, it at the same time raises profits and increases the amount of consumable commodities.

Capitalism works.

The fact that industries wax and wane is a reality of any economic system that wants to remain dynamic and responsive to people's changing tastes.

I have a responsibility to the people who work for me, the manufacturers I work with. There is no point to clothes that don't sell.

Understanding capitalism is in some ways simple. At its best, capitalism rewards creators, makers and providers: the people and firms that create valuable things for others, like imaginative technologies and good food, cars and drugs.

Capitalism is a system for determining objective value.

Part of the film business is, if you want an apple, you buy an apple.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

It has been shown that, in contrast to everything which classical national economy has hitherto taught, not the producer but the consumer is the ruling factor in economic life.

We don't need fashion to survive, we just desire it so much.

Nothing exists if a store doesn't buy it and you're not able to get it.

The TV business is like the produce section of the market. Today everything is fresh and glistening and firm. And tomorrow, when they find a bruise on you, they toss you out.

We hear of the wealth of nations, of the powers of production, of the demand and supply of markets, and we forget that these words mean no more, if they mean any thing, then the happiness, and the labor, and the necessities of men.

Capitalism without capital is just an ism.

The free market economy provides an unparalleled example of a continuing healthy circulation of elites. In this dynamic economy, failure to keep up with competitors, failure to satisfy the demands of consumers in the best possible way, will topple elites quickly and establish new ones who do the job better.

The key to economic prosperity is the organized creation of dissatisfaction

Although capitalism is, in principle, strongly individualistic, it has contributed in practice to reinforce the trend to integration, because it has made our lives more and more interdependent.

The difficulty lies, not in finding a producer, but in finding a consumer.

Those underlings who in all the preceding ages of history had formed the herds of slaves and serfs, of paupers and beggars, became the buying public, for whose favor the businessmen canvass. They are the customers who are “always right,” the patrons who have the power to make poor suppliers rich and rich suppliers poor.

You don't have to have the capitalistic profit motive philosophy.

While the Cold War had us questioning our next-door neighbors, big brands emerged to capture our trust. We became consumers.