Rajkumar Hirani Quotes

When companies try to guess what consumers want, they essentially make the choice for consumers.

We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.

I love market research because you really have an idea of what your consumers are looking for.

If every effect of any new products or methods were required to be known before they could be produced and marketed, they would not be true innovations - and thus not represent new knowledge of what people would like, if offered.

Running a fashion business takes the heart of a good gambler. You're always dealing with new things. And there's no guarantee that anything new is going to be successful.

The public don't know what they want; it's my job to tell them.

I don't believe that the public knows what it wants; this is the conclusion that I have drawn from my career.

How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it's based on what they value.

I truly don't have any formula for the choices I make.

The logical process will often be the safe one. I tend, when I'm given that choice, to go the way that's not safe.

The idea of trying to predict what people will or won't respond to is risky.

Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.

Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.

We're not in the business of shaping consumer demand. We respond to it.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.

Betting on the success of innovative technologies in the marketplace can carry all the uncertainty and risk that betting on the next card in the deck does at a blackjack table in Las Vegas. There is a factor of randomness that must be factored in, but precisely how to do so is anyone's guess.

I mistrust anyone... if they're saying, 'Well, that market wants this,' and you're not part of that market.

We need to be in front of consumer trends and translate those trends into insights and foresights.

In fashion, you need to present something new every six months, but it takes time to study things. Development is very important.

If I want to make a product that is appealing to consumers, like a piece of clothing or a video game, that's fad driven. Some companies do it, and I don't know how they do it, but it's generally a bad place to invest.

There's a side of fashion that's very analytical and data-oriented and methodical, but there's also a side of it that's just like magic. You can't quite put your finger on it, and you can't quite describe or prescribe a formula for how to get that magic exactly, but when you feel it and when you see it, you know that's what it is. It's magic.

When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.

The first steps of a creative act are like groping in the dark: random and chaotic, feverish and fearful, a lot of busy-ness with no apparent or definable end in sight.