Aaron Levie Quotes

Here's the thing about Apple, we complain and they give us more battery life. We complain and they'll give us more stuff. Everything's beta right now. Everything's experimental. They really don't know what people want.

The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.

Listen to your customers but don't (always) believe what they say-they know even less about the future than you.

We need to listen to consumers' needs.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

In our product development cycle, we ask and listen to our customer about what she wants.

Face-to-face customer feedback refines or validates every component of the startup's business model, not just the product itself.

We've found that customers are very open. They'll tell you what's going on, what's working and what's not. They're looking for help.

The closer you get to your ultimate customer, the more you learn about your business.

Customers can't always tell you what they want, but they can always tell you what's wrong.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

We got to this point by constantly perfecting our products.

It's so important to experience what your customers are experiencing and listen to their suggestions.

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

I love getting consumer reports. I think it's one of my favourite things, studying what people have to say about the product and then trying to make it better.

Social media for the majority of companies is not about helping customers or improving products.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

I think that building any product that has a lot of user loyalty is a bit like making a sequel to a great movie or video game - people generally want 'more of the same thing, except better and different.'

Your customers are always a bottomless well of surprises.

Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy. But don't rely on them to create the future road map for your product or service. That's your job.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

Being right is important. Too many great teams march off saying, 'If we build it, they will come,' and then never are able to change the idea towards something that people really want.

Dog-fooding is using your own products so that you understand from inside out what it is you're providing the customers. It's another way to gain insights and to gain intelligence. You use it yourself; you eat your own dog food. Every time we do that, we discover something that we can improve.