Steve Blank Quotes

It's so important to experience what your customers are experiencing and listen to their suggestions.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

We are very committed to listening to our customers' feedback and making changes to deliver happiness to our users.

During my time growing a company in the private sector, one of my guiding principles was to meet and hear feedback from as many customers as possible.

Always listen to your customers.

We need to listen to consumers' needs.

Tell your idea to whomever will listen, and you'll get valuable market feedback before writing a single line of code.

When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback.

A satisfied customer is the best business strategy of all.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.

Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy. But don't rely on them to create the future road map for your product or service. That's your job.

The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.

When you understand your customer base, you have to provide them with what they want.

The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.

Your most unhappy customers are your greatest source of learning.

For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.

Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.

The way to build billion dollar companies is to first build something people love. There isn't really a shortcut there.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.