Product Refinement Quotes

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

Get your product into users' hands as quickly as possible and incorporate the crowd's feedback to iterate. Your customers will provide the data you need to chart the best course for your company and bury any competitor that goes it alone.

The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.

Making a product better often requires removing features.

Fixing mistakes is one thing. Apple's bigger strength has been its ability to keep improving hit products.

Once your product is working, switch from not caring about this to caring about this a little bit.

Not only because the product wasn't a great product, but remember it took us five or six years to ship it. Then we had to sort of fix it. That was what I might call Windows 7.

Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.

Face-to-face customer feedback refines or validates every component of the startup's business model, not just the product itself.

Dog-fooding is using your own products so that you understand from inside out what it is you're providing the customers. It's another way to gain insights and to gain intelligence. You use it yourself; you eat your own dog food. Every time we do that, we discover something that we can improve.

Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.

The most important thing in startups is getting a product to market, as imperfect as it may be, and then iterating on it and continually making it better. A first rev of a site that has a few typos may not be perfect, but it was the start of something that I deeply believed in.

There are major benefits to building a game once and improving it over a long period of time based on user feedback and behavior. It's kind of depressing to have to build a game once, take all the user feedback, and then spend the next 3 years building another game.

Original visions are often wrong. Companies have to morph as they learn what customers don't want.

I said I want to get outside the box, but what can I change? I don't want my cookies to reek of ammonia, so we used baking soda instead of lye. We added ground almonds, which is expensive. We used butter, which is expensive. And we didn't want any food coloring.

Every time my cameras go out on a movie, we learn something new and then we take what we learn and we put it into the next generation of the cameras so we're constantly improving. It's kind of like building a race car, racing it, then running back to the shop and working on the engine some more and tinkering with it to improve it.

You launch a site, and you see what works, and you continue to make it better.

The one thing we learned over 5 years is that nothing works better than just improving your product.

I love getting consumer reports. I think it's one of my favourite things, studying what people have to say about the product and then trying to make it better.

Good engineering is characterized by gradual, stepwise refinement of products that yields increased performance under given constraints and with given resources.