User-Centric Quotes

Microsoft wasn't born as an enterprise company. We have always been growing with end users in mind.

The utmost thing is the user experience, to have the most useful experience.

Things that are ultimately complex must have a simple end user experience if they are to be successful.

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.

Our job as the game creators or developers - the programmers, artists, and whatnot - is that we have to kind of put ourselves in the user's shoes. We try to see what they're seeing, and then make it, and support what we think they might think.

Ultimately progress is measured sort of through the eyes of users.

On the Facebook side, I think it's a bit of an evolution, in that that company, which has clearly done amazing things, was, I believe, as an outsider looking in, was founded on a culture that was obsessive about the users. And they built a service that is very valuable for users, and that is to be applauded.

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.

Babelgum has no ties to individual content owners and distributors, and as a result our editorial strategy is primarily 'user-centric.' That strategy ensures the platform satisfies the needs of a potentially infinite number of niche audiences around the world.

Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.

We put people at the center of everything we do.

You really need to have a lot of empathy for the work you're doing and the people who you're ultimately trying to help, whether that's a business colleague, a boss, or, ultimately, the user of the software you're building.

Goal we've always had for design at Apple is to create solutions that are inevitable.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

In our product development cycle, we ask and listen to our customer about what she wants.

For me, it always comes back to the blogger, the author, the designer, the developer. You build software for that core individual person, and then smart organisations adopt it and dumb organisations die.

Designers shouldn't aim to control, but to enable.

In design-led organizations, design permeates every initiative and expression. It's embedded in the culture.

We want the average person to use it and think that it makes the experience of using Pinterest better.

In creating my YouTube videos, I don't want to speak for my audience and the people I represent; I want to amplify their voices.

Writing works when publications are writing and serving the best interest of their users; numbers are good yardstick but not a way to compensate a person.

There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.

Reducing a product's definition to a list of features and functions ignores the real opportunity - orchestrating technological capability to serve human needs and goals.

There is no one I'd like to exclude when I design. It's not like I'm trying to design for everyone. Probably can't do that. Yet I try not to exclude anyone.