Steve Jobs Quotes

Good products are built by people who want to use it themselves

That's what makes great products. It's not process-it's content.

Most of the people that I've worked with when shooting films that I really respect, there is a point which you do become obsessed in a good way. And because it's a collaborative medium, you're not by yourself in a room tearing your hair out, you're in a room with a bunch of people. And we're all tearing our hairs out, or trying to get something right, or caring deeply about something. But that's fun.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas.

Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.

The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I go crazy. I want one of everything.

All the things I love is what my business is all about.

GoPro represents everything that excites me in a company - incredible products, compelling content, a world-renowned brand and, above all, amazing people who make it happen.

We hire people who want to make the best things in the world.

I had an idea, I was passionate about it and I had to work hard to turn that into a big success and more products.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

The incredible talent that has assembled at Hyperloop One is what is making it possible. I don't just think it's a technology story, I think it's a human story. It's those hearts and that passion of everyone and the commitment that is distorting reality and making this possible as fast as it is.

If talented people across teams, functions, and geographies share the same passion and dedication, the results can be remarkable.

Entrepreneurs need to start building today. The barrier to entry in tech is low, so start designing, start coding it, launch it, build prototypes, build a working version of it. The Internet has amazing powers of distribution. You can test your ideas. You can see if it works, if it doesn't work, whether it's fun, and whether you're sufficiently motivated. People who go into entrepreneurship to get rich aren't going to be happy. It’s the building of things that makes you happy. You have to enjoy the process whether you succeed or fail.

What characteristics are most important in creative workers? One quality you need is inventiveness. You need to be able to take whatever product or service you are providing and figure out ways of making it better, faster, cheaper. The other quality is empathy and insight into what people might want, even though they don't even know their wants, probably because there's no product or service to test their wants.

I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.

We're very genuinely designing the best products that we can for people.

I think the people who work with me are people who love style themselves. I'm leaving the office and they're still working. They're passionate.

Our focus in the client group had always been to build products and features that people wanted to use. That we wanted to use. That our moms wanted to use.

Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.

What's important is passion, investment, and people laughing out loud as they work.

It's always great when you get a lot of people pushing themselves to do better, be better, invent better, better serve, better lead customers in new directions.

Most entrepreneurs are not doing it for financial motives in the first place. They're just people who love creating.