Jamie Zawinski Quotes

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

We're very genuinely designing the best products that we can for people.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

Good products are built by people who want to use it themselves

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.

Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.

The point is that I don't design stuff for myself. I'm a toolmaker. I design things that other people want to use.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

The utmost thing is the user experience, to have the most useful experience.

The thing about startups is you can make it, and if it's wrong you can remake it, and you can build a team that you want to have, a product that you want to have. You're utterly focused on your users or your customers and their needs, and trying to figure out how to meet those needs.

Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.

Steve Jobs' ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

In our product development cycle, we ask and listen to our customer about what she wants.

It is great to see kits designed specifically with us in mind.

It's all about producing products people want.

Steve Jobs knows how to hold his hand out, to build beautiful products and make people pay for them.

I like to see people enjoy using my product. This is the mission of an engineer.

Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.

We don't do focus groups - that is the job of the designer.

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

So my resolution this year is: I'm not a money guy, but I want to make our next product a commercial success, so that people will say, 'Hey, there's a huge market out there. If you make a high-quality games that can touch people, it's going to do great business.