Barry Lam Quotes

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.

My focus is incredibly narrow. I can't talk with any authority other than design and development of product.

It turns out it's important to build a product and not just a bunch of data models.

I just want to build great products.

It's incredibly exciting to know people are using and living with the things I create.

Wealth won't give you satisfaction; creating a good product that's well received by users is what matters most.

The point is that I don't design stuff for myself. I'm a toolmaker. I design things that other people want to use.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasn't time for endless refinements.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.

Every entrepreneur needs ideas, vision, and creativity - no matter what the product or service. Not only that, but the product should truly delight customers and become an essential part of their lives.

If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.

I love taking an idea... to a prototype and then to a product that millions of people use.

The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

It's all about producing products people want.