Susan Wojcicki Quotes

It's incredibly exciting to know people are using and living with the things I create.

It turns out it's important to build a product and not just a bunch of data models.

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasn't time for endless refinements.

Within HTC, hundreds of ideas are tested and discarded to find those rare ideas that define the HTC user experience.

If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.

I had to learn everything about manufacturing, patents and how to run a business, and eventually I came up with an prototype that worked.

Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

Build something, make something, test something, sell something. Learn for yourself if your idea is a good one.

The customer invents nothing. New products and new services come from the producer.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.

Design, in its broadest sense, is the enabler of the digital era.

I just want to build great products.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

It never ceases to amaze me what it takes to develop and bring to mass production a product.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.

I think it's really important to design things with a kind of personality.

I love building companies; I love making products.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

I want to spend my time between the creation of ideas and the creation of things.