John Rocha Quotes

When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.

Design is an unknown.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

It's incredibly exciting to know people are using and living with the things I create.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

Business owners should think of designers as architects, not decorators.

Business has only two functions - marketing and innovation.

One thing most people don't know is that Steve Jobs is an exceptional designer.

Good design is good business.

If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.

Good design is good business.

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

Everything starts with design.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.

We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.

I want to spend my time between the creation of ideas and the creation of things.

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

It's not enough to have a hacker culture anymore. You have to have a design culture, too.

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Design is a tool that either allows us to create new markets or disrupt existing ones.

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

My background was computer science and business school, so eventually I worked my way up where I was running product groups - development, testing, marketing, user education.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasn't time for endless refinements.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.