Steve Jobs Quotes

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.

I like to see people enjoy using my product. This is the mission of an engineer.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

As far as the customer is concerned, the interface is the product.

If a customer walks out without shoes, you really want to find out why. 'It didn't fit' is not good enough.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

Good companies do whatever it takes to make sure apps are great and don't hesitate to add features.

The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.

Wealth won't give you satisfaction; creating a good product that's well received by users is what matters most.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasn't time for endless refinements.

The utmost thing is the user experience, to have the most useful experience.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

There are lots of things about Amazon for which they deserve credit. They're innovative. There are lots of very, very happy Amazon customers. I'm not here to dispute that Amazon has been personally good for me or to say that they haven't been, so far, good to their customers.

When I started selling air conditioners early on, customers were willing to pay an extra 200 yuan to buy from Suning. Why? Service was good.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

You know the old adage that the customer's always right? Well, I kind of think that the opposite is true. The customer is rarely right.

The customer is not always right.

I think, with any new product that's difficult to understand, there are always lots of questions and criticism. I think we have all the right criticism. We're just going to keep executing on what we believe.

It doesn't do much good to have a quality image, whether it's with the facility or whether it's with the merchandise, if you don't have real quality people taking care of your customers.

One, we committed to put about 650 people in the field to focus totally on customer satisfaction.

I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.

It's incredibly exciting to know people are using and living with the things I create.

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.