Marketing is too important to be left to the marketing department.
Unfortunately, being a brand is really important nowadays.
If no one knows your book is out there, no one will think about buying it. It's as simple as that.
Marketing is not a nice word, but the world is about marketing now.
Content is king, but marketing is queen, and runs the household.
You can make the best show in the world, but if people don't actually turn it on and see it, they'll never know it's the best show.
You can create a business, choose a name, but unless people know about it you're not going to sell any products.
The marketing is just as important as the music, almost.
I have realised that it has become essential to promote your film. God forbid, if a film doesn't run, I shouldn't be blamed for that.
When the product is right, you don't have to be a great marketer.
A writer can't afford to just focus on writing and leave marketing aside in today's competitive market.
A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
