Product Positioning Quotes

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

In order for me to sell D.C., I have to have people understand us.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

I try to figure out the marketing puzzle.

The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.

Everything about my journey to get Spanx off the ground entailed me having to be a salesperson - from going to the hosiery mills to get a prototype made to calling Saks Fifth Avenue and Neiman Marcus. I had to position myself to get five minutes in the door with buyers.

I never think about the audience. If someone gives me a marketing report, I throw it away.

Market-driven design builds the success of the product's marketing into the product itself.

Marketing is what you do when your product is no good.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

I think there is a niche for every market.

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

Nike is a marketing-oriented company, and the product is our most important marketing tool.

You've got to do the research. You've got to understand the market place, know your competitors.

My famous line is 'Product is king.'

Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.

It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.

There are a lot of people who are trying hard to sell themselves as Russian vodkas.

When the product is right, you don't have to be a great marketer.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

When Republicans went to college and studied business, they took a course in marketing and found out how people really think. Progressives need to take a lesson from that.