Les Wexner Quotes

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

One of Netscape's main attractions to customers from Day One is that we provide alternatives. And that's cherished by many customers - certainly not all.

The best marketing strategy ever: CARE

The aim of marketing is to make selling superfluous.

Even in the face of massive competition, don't think about the competition. Just think about the customer.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

The secret of successful retailing is to give your customers what they want

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

I think there's a need for somewhat of a mindset change. We need to have a consistent external focus. We've always had the research labs. We've always had the resources to be innovative, and we've been innovative in a number of businesses. But, in any big company, you have to constantly push people to look at markets and customers, rather than look internally at themselves.

Most people assume that a record shop's success lies in selling records. In fact, Virgin's success both in mail order and the record shops lay in skill at buying records.

Consumers do not buy products. They buy product benefits.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

Obsess about customers, not competitors.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

Find out where the people want to go, then hustle yourself around in front of them.

It did what all ads are supposed to do: create an anxiety relievable by purchase.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

Everything starts with the customer.

Don't find customers for your products, find products for your customers.

We built this company from the customer back, not from the company out.

Forget about yourncompetitors, just focus on your customers.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.