I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.
They say now in America that final cut doesn't mean anything. As Harvey Weinstein said to some film-maker, 'You can have final cut. I'll open your film in Arkansas.'
The power of Bollywood is undeniable. When a celebrity wears your clothes, it sells out - stars here can make you a household name.
Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
There's so many people who have never heard of us, but I think what we've learned is you can't underestimate the power of a core fan base and people who believe what you're doing. I think they're the ultimate marketers. They're the ones promoting us.
As great as it is, 'Vogue' won't change a designer's business. But if an unknown brand is worn by a certain person in a tabloid, it will be the biggest designer within a week.
Possessing a powerful worldwide brand is essential for sustained success.
Early in my career it was very important that I gain the reputation. I haven't been on the road in two or three years, but when I say tickets are on sale, I know they're going to be gone, even if my movie bombed or my TV show sucked.
The marketing department of any given publishing house has far more power over free expression in America than any government office.
You can stick a BMW badge on a dead cat - and people would still buy it.
Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.
I want to stay humble, but I have to talk because the other guys talk too much, and... I understand the crazy power the UFC PR machine has.
You can't deny the experience of a store. It's fantastic if you're a global brand and you've got the power or the funds to support that bricks-and-mortar space, but we certainly weren't and aren't.
What I will say - one thing that is attractive about getting a real film made within the studio system is that studio systems, with their marketing and distribution, have real power.
Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.
When you get $1 billion of free advertising, it's hard not to have anybody buy the product.
You need that marketing power. You need to go do the interviews. You need to put yourself out there and risk and be open to the fact that people are going to not like you, and they are just going to rip you apart, and whatever you say in an interview can get quoted out of context.
The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.
We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.
