Demand Generation Quotes

Properly targeted public investment can do much to boost economic performance, generating aggregate demand quickly, fueling productivity growth by improving human capital, encouraging technological innovation, and spurring private-sector investment by increasing returns.

Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.

You cannot create a market that doesn't want to exist.

It is a myth that art has to be sold. It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.

How do people know what they want until we show them?

In a two-sided market, focusing on the customer will increase a business's ability to extract value from the supply side.

Mass demand has been created almost entirely through the development of advertising.

A lot of what Groupon is generating is demand for something people didn't know they wanted.

In economies with excess productive capacity, targeted investment can yield a double benefit, generating short-run demand and boosting growth and productivity thereafter.

Certainly, virtual reality headsets are behind in resolution, but it'll all catch up pretty quickly once there's a consumer market and there's demand.

In business, you're the Chief Salesman. Create a sense of demand, rather than waiting to have demand.

Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to satisfy them. But the case cannot stand if it is the process of satisfying wants that create the wants.

A global economy that is levering up, while unable to generate enough aggregate demand to achieve potential growth, is on a risky path.

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.