Bryan Fuller Quotes

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

We must learn what customers really want, not what they say they want or what we think they should want.

Customers have different need states and life experiences.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Customers can't always tell you what they want, but they can always tell you what's wrong.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

I've always been really involved in figuring out who my audience is and how to reach them.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.

You can always change your branding or hire lawyers, but it's critical that you figure out if you have product market fit, and if you don't, figure out how to course-correct without getting stuck.

There is a lot of content out there for the female demographic.

Without a doubt, what drives sales is letting people try our products.

Always listen to your customers.

To know whom to write for is to know how to write.

The audience is never wrong.

You are not designing for yourself, and shouldn't be. Most people using the Web don't understand (most of) what makes it work and don't want to. Design for those people. There are many more of them than you.

When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.

Everybody wants to feel that you're writing to a certain demographic because that's good business, but I've never done that ... I tried to write stories that would interest me. I'd say, what would I like to read?... I don't think you can do your best work if you're writing for somebody else, because you never know what that somebody else really thinks or wants.

The Hollywood stuff in the book tended to come later. I think it was because I was worried about leading with that stuff. I wanted to try to make sure that the other stories in the book were as interesting. I wanted to spend more time on them and craft them. The thing is, with writing, it's form or content.

Generally people are more impressed with the services and the comfort issues than the design.

In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.