Howard Schultz Quotes


More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.


Citations

Schultz, Howard, and Joanne Gordon. Onward: How Starbucks Fought for Its Life without Losing Its Soul. Rodale, 2011, p. 250.

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Howard Schultz
Howard Schultz
  • Born: July 19, 1953
  • Nationality: American
  • Profession: Businessman, Author

Howard D. Schultz is an American businessman. He served as the chairman and chief executive officer (CEO) of the Starbucks Coffee Company from 1986 to 2000, and then again from 2008 to 2017. Schultz also owned the Seattle SuperSonics basketball team from 2001 to 2006.