Customer Value Proposition Quotes

Successful organizations have one common central focus: Customers.

If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with.

In a commodity business, it's very hard to be smarter than your dumbest competitor.

We built this company from the customer back, not from the company out.

Customers are your best teachers. Learning about your customer's beliefs, values, and priorities teaches you which selling points you should emphasize.

At a time when all the other builders were selling homes with basements but without carports, we would sell homes without basements and with carports. This allowed us to provide a more appealing product at a lower price. In other words, we felt we would be giving customers greater value.

Focusing on the customer makes a company more resilient.

Part of Customer Development is understanding which customers make sense for your business.

If you believe your product or service can fulfill a true need, it's your moral obligation to sell it.

The best investor is your customer.

Proper business planning demands that you focus on the self-interest of the customer at all times.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all take care of themselves.

Once you create a loyal customer base, it's tough for a competitor to take that away.

Having the ability to be brutally honest with yourself is the greatest challenge you face when creating a business model. Too often we oversell ourselves on the quality of the idea, service, or product. We don't provide an honest assessment of how we fit in the market, why customers will buy from us, and at what price.

The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.

Focus on executing to give maximum value to your customers. That means learning everything from financing to producing to marketing.

I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.

I try to build on our management philosophy. I try to understand what the threats and opportunities are for us. Uh, I try to make sure that we're driving innovation and creative destruction hard enough so we're not blindsided, and that our attitude is to, in starting any initiative, any business, is to focus on how we can create value for others, rather than how we maximize profit, because you can make money focusing on, "How do I maximize profit?"

Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good results.