Ice Cube Quotes

We want the best prices we can give our customers, with all our products... But it really is about the quality first and the experience.

Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.

Product quality has almost nothing to do with defects or their lack.

Even if you have constrained resources, don't cut corners. People will feel it.

'Quality' means what will sell and do a customer some good - at least try to.

Your company's most valuable asset is how it is known to its customers.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

If a customer walks out without shoes, you really want to find out why. 'It didn't fit' is not good enough.

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.

Value-first is a perception. If your customer does not perceive it as value, then it's not very valuable.

As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it.

The No. 1 thing is the product. The goods have to be good, but I care about how you feel about it.

You have to have honesty to the product. You have to meet consumer expectations. You give them value for their money and give them a product that they need. I don't see anything wrong with all these things. And I don't think it's a bad thing to meet consumers' expectations.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

If you don't care about the lapel or the buttons or the fit, then you are doing a disservice to the consumer. We're all inside the tunnel, speaking the language of business, but we need to speak the language of customers.

Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.

I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.

People like to define you through what they've seen you do. There are aspects of my personality, I guess, that come through on-screen, but I don't sit around thinking, 'I've been a bumbling suitor all my life.'

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.

I have no problem with people seeing me as the nice guy. I hope they don't see me as just the nice guy.

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

Marketing is essentially about feeding the poop back to diners fast enough to make them think they're still getting real food.