Marketing Hype Quotes

I know for a fact that many people repent and want to do away with their tattoos. It is all marketing and hype and nothing else. Also, tattoos stand out on fair and not wheatish complexion. God has given you a body. Why spoil it?

TV critics came after me for overhyping LeBron. A lot of people don't know this, but I didn't want to do the game. I told ESPN, 'We're making this kid into something special.' I always follow orders, whatever my people want me to do.

Health foods make promises that only the Second Coming could fulfill.

When a place advertises itself as 'World Famous,' you may be sure it isn't.

I never thought of myself as capable of stirring up - generating - the actual drumroll for a record, you know, all the press.

Success really comes down to the product, not to me, my personality, or what club I'm seen going into or coming out of. None of that matters. What's important is whether or not people feel like they wasted their time or money when they pay for a movie or a CD.

I think all the business stuff - the promotion, the hype, the high-power lunches, and the permanently injected smiles - is boring.

A lot of brands are saying they're going to make 'gender neutral' clothing. But clothing is gender neutral.

The computer industry is the only industry that is more fashion-driven than women's fashion. Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. It's insane. When is this idiocy going to stop?

People are brainwashed into believing that Italy is the seat of luxury manufacturing. If it's made in Italy, it must be good. That's just hype. Quality is where you bring it.

As far as a Latin explosion, I'm sorry, I'm the only Latino who's going to say it, but there is no Latin explosion. I'm sorry. Four or five top box office people do not make it an explosion, and it's disgusting to me that people will perceive it that way.

You can stick a BMW badge on a dead cat - and people would still buy it.

You must not believe your own PR; it would be grotesque.

You can't believe your own marketing.

The dangerous thing about platform introductions is that they tend to create unrealistic expectations.

Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.

Best-sellerism is the star system of the book world. A "best seller" is a celebrity among books. It is a book known primarily (sometimes exclusively) for its well-knownness.

Where the assets of Facebook were hype, we have real assets.

You can hype a questionable product for a little while, but you'll never build an enduring business.

You really need to approach each book as if you have been a failure. . . . If you start to believe your flap-copy, you're finished as a writer.

These days it seems that every big, new, heavily promoted children's book is rather like the ghost of poor old Jacob Marley. Each one comes trailing a long, clanking chain of references - in the form of overexcited press releases and slightly hysterical jacket blurbs - to bestsellers of a supposedly similar nature.

Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.

America is essentially an entrepreneurial culture: the sizzle is the steak, because, after all, if you buy the sizzle, the steak comes with it. Canada's, in contrast, is a primary-producing culture: we'll buy the steak and hope to get a little sizzle with it. But we know we can't eat sizzle.

We wanted a pet food based on sound scientific principles and truth, not marketing hype.

I mean we might even go to war as to whether we love Coke or Pepsi and our whole identity is wrapped up in that choice. You know, for the Russians they felt that these minor differences between these various sodas was just hyped up and irrelevant.