Millard Drexler Quotes

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

You have to have honesty to the product. You have to meet consumer expectations. You give them value for their money and give them a product that they need. I don't see anything wrong with all these things. And I don't think it's a bad thing to meet consumers' expectations.

To me, a great company starts with a great product and ends with a great product.

Product quality has almost nothing to do with defects or their lack.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

Even if you have constrained resources, don't cut corners. People will feel it.

I have no fans. You know what I got? Customers. And customers are your friends.

Make the customer the hero of your brand's story.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

Market growth alone doesn't give you enough tailwind. You have to create your own. The way to do that is by designing products for consumers that wow them.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

Everything starts with the customer.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.

Screw the competition - focus on good customer service.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

I am more convinced than ever. Conceptual integrity is central to product quality.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

Quality is the best business plan.