Tom DeMarco Quotes

We want the best prices we can give our customers, with all our products... But it really is about the quality first and the experience.

When you're out of quality, you're out of business.

Consumer accountability drives quality and efficiency.

The No. 1 thing is the product. The goods have to be good, but I care about how you feel about it.

I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.

Deliver total quality to every customer every day.

Quality isn't a thing. It is an event.

'Quality' means what will sell and do a customer some good - at least try to.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

It's important for me to sell a product that works.

It doesn't do much good to have a quality image, whether it's with the facility or whether it's with the merchandise, if you don't have real quality people taking care of your customers.

If a customer walks out without shoes, you really want to find out why. 'It didn't fit' is not good enough.

Your customers are judging every aspect of every transaction and rating everything, from friendliness of people to ease of doing business to quality of product to service after the sale.

As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it.

When a product is made, everyone hopes for the best. Whether it could have been better or not is more of an afterthought.

You have to have honesty to the product. You have to meet consumer expectations. You give them value for their money and give them a product that they need. I don't see anything wrong with all these things. And I don't think it's a bad thing to meet consumers' expectations.

If you don't care about the lapel or the buttons or the fit, then you are doing a disservice to the consumer. We're all inside the tunnel, speaking the language of business, but we need to speak the language of customers.

My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself.

Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.

People are brainwashed into believing that Italy is the seat of luxury manufacturing. If it's made in Italy, it must be good. That's just hype. Quality is where you bring it.

Everything I promote and sell, I use on a daily or I wouldn't sell it.

Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.

What we strive for is how we can provide the best performance and best design, whatever the customers want.

Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end of the day, it doesn't mean anything if the design and quality of the product you are offering is not compelling.

Whether you have incredible products like at Apple or a great service business, it all comes down to fundamental trust and relationship-building with your customers.