Brand Influence Quotes

Walmart is an amazing story of entrepreneurship and, as one of the world's most powerful brands, touches millions of lives every day.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

I hope they can see that as a consumer, if they express themselves, they may make an impact and leverage their impact on the brands, and the brands can leverage their buying power on tens of thousands of polluters - suppliers - in China.

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.

A large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.

My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.

We know that those huge U.S. brands do have political sway.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

When brands advertise with sports players, it inspires people to be part of and play sport.

What brands can do brilliantly is broker change in people's lives.

With celebrity being our new religion, it's increasingly difficult to start up on your own. Talented young designers are more likely to either go and work for celebrity brands or huge fashion houses than ever before.

I think Disney plays a really important part in fashion.

Starbucks has changed the rules of engagement for the music industry.

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

We're all subject to the daily pressures of consumer persuasion.

I am in love with Kareena Kapoor. I have watched all her films and buy brands that are endorsed by her.

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.

If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

I love meeting our users and partners and talking to them about how ClassPass has made an impact.

To buy books as some do who make no use of them, only because they were published by an eminent printer, is much as if a man should buy clothes that did not fit him, only because they were made by some famous tailor.

The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."

For missionary entrepreneurs, the dream outcome is to build an 'Internet treasure' - a brand that defines a generation, proves that we are better than our parents, and becomes something we couldn't live without.

I think this is where we're trying to get to eventually as a league too hopefully. To have an opportunity to represent and be a leader of a global brand, for me, it was a great decision.

Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.