Leo Burnett Quotes

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

It's so important to experience what your customers are experiencing and listen to their suggestions.

Customers are your best teachers. Learning about your customer's beliefs, values, and priorities teaches you which selling points you should emphasize.

For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.

Your most unhappy customers are your greatest source of learning.

There is no one thing that can turn around a rejection. But there is one answer: begin talking to your customers who have already bought from you and discover why they bought.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

Every employee at Workday thinks about how they are going to help customers be successful. It is a simple formula, but a lot of companies go out, and they don't listen to their customers; they don't try to solve hard problems, making it tougher for themselves to create a great business.

I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.

Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.

My aspiration is that M&M become one of the most customer-centric organizations in the world. If we focus on understanding our customers, we will be able to develop customer-centric innovations.

If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.

I'm not shy about asking the customer, because I want to talk about who she is and what she wants from me.

Even in the face of massive competition, don't think about the competition. Just think about the customer.

Put yourself in your customer's place.

It's important to feel what the customer is feeling when he enters the shop.

Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.

I think that any business that thinks that the transaction is 'you give me money and I give you food, next, you give me money and I give you food, next,' without understanding that people deeply want to feel restored is in danger.

Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business.

Crack the science of loyalty at scale for local business, and that becomes something that can add a huge amount of value to an important sector of our economy.

Customers are the reason we open our doors every day, and keep the machines humming all night long. Customers determine what we eat, where we live, whether we stay in business.

I'm constantly amazed that owners and managers of all businesses don't train their people to call the person who pays by credit card by name. It definitely makes the customer feel good and will be a factor in bringing them back to your place of business.

Power is winning the battle over who owns the customer: the brand or the retailer.