Steve Krug Quotes

I did an early version of my site where it was virtually impossible to get through it, just as a statement about the web. But after a few laughs and some angry e-mails, I realized it wasn't doing me much good. I think the web has become more about the final product, not what it takes to get to it.

Design is not just what it looks like and feels like. Design is how it works.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.

The only important thing about design is how it relates to people.

We've tried to simplify the site because some people found it too difficult to use and were intimidated by it.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

You must have the ability to recognize good design and good user experience. These are core things at Airbnb. It doesn't matter which department you're in.

Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.

My mantra is: 'Good design accelerates the adoption of new ideas.'

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

Put simply, if an interface is poorly designed, I will not see the data I looked for, even if it is right there on the page.

People enter Web sites hoping to be led somewhere, hoping for a payoff.

Once the product's task is known, design the interface first; then implement to the interface design.

The utmost thing is the user experience, to have the most useful experience.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

Design helps shape our everyday interactions through products, furniture, objects, or experiences.

Interactivity and a better experience aren't always the same thing.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

The less concerned with aesthetics and usability these friends and family members are, the more easily they navigate sites and applications I can't make head nor hair of. Like the ex-girlfriend who mastered Ebay.

I don't think there are as many usability issues as there are tactical or strategic decisions related to whether incorporating social networking into your site is going to help or hurt.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

I have discovered that there are two types of command interfaces in the world of computing: good interfaces and user interfaces.