David Cage Quotes

There are already a lot of devices in our lives that have rich text or the ability to handle graphics. Our devices are designed to be understood in less than a quarter of a second.

Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.

Once the product's task is known, design the interface first; then implement to the interface design.

Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not baffling. They were in the design or crept into the design.

I closely follow everything about user interface or human-computer interface: technology that makes computers closer to the way the human being actually functions.

I could open a thousand Excel documents and still never think to scroll past a wall of empty rows to see if, hidden beneath them, there is a tab I need to click. Just doesn't occur to me. Because, design.

You must have the ability to recognize good design and good user experience. These are core things at Airbnb. It doesn't matter which department you're in.

I was a user experience designer for Google Docs.

One problem we discovered, for example, was that our "create a new account" button was in the wrong place...By simply moving it to the left side, mirroring the way people read, we saw a huge improvement in the way people used the site.

That strange new zone between medium and message. That zone we call the interface.

Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.

When designers replaced the command line interface with the graphical user interface, billions of people who are not programmers could make use of computer technology.

If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.

I have discovered that there are two types of command interfaces in the world of computing: good interfaces and user interfaces.

Knowing how people will use something is essential.

Design is not just what it looks like and feels like. Design is how it works.

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers put a premium on the presentation of that content and let structural markup take a back seat.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

The only important thing about design is how it relates to people.

I have always been interested in exploring how we can leverage our knowledge about everyday objects, and how we use them, in order to interact with our digital world.