Alan Cooper Quotes

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

I have discovered that there are two types of command interfaces in the world of computing: good interfaces and user interfaces.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.

Design helps shape our everyday interactions through products, furniture, objects, or experiences.

We want to continue to explore new possibilities regarding interface and interaction. We experiment different solutions to make interface an important component for immersion rather than just a remote control.

Good technology is intuitive - the cellphone forces you to become an engineer.

I've spent my whole life worrying about the human-computer interface, so I don't want to suggest that what we have today is even close to acceptable.

If we want users to like our software, we should design it to behave like a likeable person.

In many cases, the user interface to a program is the most important part for a commercial company: whether the programs works correctly or not seems to be secondary.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

Things that are ultimately complex must have a simple end user experience if they are to be successful.

I could open a thousand Excel documents and still never think to scroll past a wall of empty rows to see if, hidden beneath them, there is a tab I need to click. Just doesn't occur to me. Because, design.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Browseability is the key online.

Believe it or not, I'm a bit clumsy with technology. It's probably why I'm so excited about the touchscreen - even an idiot can use it!

We want the average person to use it and think that it makes the experience of using Pinterest better.

Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.

Keeping it simple for the consumer is incredibly dire.

The wonderful thing about Apple technology is just how intuitive it is.

Once the product's task is known, design the interface first; then implement to the interface design.

The utmost thing is the user experience, to have the most useful experience.