Jack Dorsey Quotes

The wonderful thing about Apple technology is just how intuitive it is.

Technology has to be invisible. Transparent. Just simple.

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

Simplicity does not precede complexity, but follows it.

What is so brilliant about the gadgets is their simplicity.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder, leaving us with fifty-button remote controls, digital cameras with hundreds of mysterious features and book-length manuals, and cars with dashboard systems worthy of the space shuttle.

Any product that needs a manual to work is broken.

You don't have to know how to build an automobile or a television set or a laptop to know how to use it.

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

I have sometimes thought the power of computers had exceeded our ability to use them, but Mr. Jobs and his team kept giving us devices that made indispensable things easier in ways you never thought of.

Good technology is intuitive - the cellphone forces you to become an engineer.

Simplicity is the most difficult of all concepts.

It's actually very difficult to make something both simple and good.

A mobile phone needs a manual in the way that a teacup doesn't

Hard systems are everything we're using right now - computers, phones, planes, the clothes you're wearing, the room you're in. Everything there involves 100% use of technology and expertise to make it, and nothing we make - including space exploration vehicles and so on - is complex. Everything we make is complicated. Nothing is self-renewing.

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

Simplicity is the ultimate sophistication.

Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.

Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

Software is a great combination between artistry and engineering.

As much as we all talk about the future and how so many things are merging, there is a simplicity that is crucial.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

We're excited about how tech can be used to get tech out of the way.