Ferdinand Porsche Quotes

Products have to be designed in a way that they are comprehensible.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

We always correct people who say, 'You're trying to make this look better.' Well yes, we want it to look better, but that's easy. The look and the function are one and the same. They are not separate. It looks good because it functions beautifully. That message is very hard.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

Good design makes a product understandable.

I believe consistency and orthogonality are tools of design, not the primary goal in design.

I think there is always a need for pure design. With pure design, you don't need so much decoration.

The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

I think a lot of times people design restaurants with flash in mind. I think you should design restaurants with function in mind. Make sure it's functional and works with what you're trying to accomplish. Design can come later.

Design is not just what it looks like and feels like. Design is how it works.

Accessible design is good design.

Good design should be honest.

Design should be easy in the sense that every step should be obviously and clearly identifiable. Simplify elements to make change simple so you can manage the technical risk.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

Things that are ultimately complex must have a simple end user experience if they are to be successful.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

We want the average person to use it and think that it makes the experience of using Pinterest better.

Keeping it simple for the consumer is incredibly dire.

In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.

Our goal is simple objects, objects that you can't imagine any other way.

I love the idea of web design that maximises expressiveness over functionality.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.