Bob Iger Quotes

Products have to be designed in a way that they are comprehensible.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

Design should be easy in the sense that every step should be obviously and clearly identifiable. Simplify elements to make change simple so you can manage the technical risk.

There is beauty when something works and it works intuitively.

Things that are ultimately complex must have a simple end user experience if they are to be successful.

We want the average person to use it and think that it makes the experience of using Pinterest better.

An interface is humane if it is responsive to human needs and considerate of human frailties.

We've tried to simplify the site because some people found it too difficult to use and were intimidated by it.

I feel that it's lovely when, as a user, you're not aware of the complexity.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

Good technology is intuitive - the cellphone forces you to become an engineer.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

The problem is not software 'friendliness'. It is conceptual clarity. A globe does not say, 'good morning'. It is simple and clear, not 'friendly'.

What we're starting to see is that the best apps tend to be the simplest, the easiest to use and the fastest to use.

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

We worked very hard to make extensions very simple.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

I think Google should be like a Swiss Army knife: clean, simple, the tool you want to take everywhere.

Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.

I'm interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone.