Ted Nelson Quotes

Products have to be designed in a way that they are comprehensible.

I feel that it's lovely when, as a user, you're not aware of the complexity.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

One of the things I've been working on for the past few months is a radical simplification of the interface.

What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

I have discovered that there are two types of command interfaces in the world of computing: good interfaces and user interfaces.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

Design should be easy in the sense that every step should be obviously and clearly identifiable. Simplify elements to make change simple so you can manage the technical risk.

Things that are ultimately complex must have a simple end user experience if they are to be successful.

Any product that needs a manual to work is broken.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

We want the average person to use it and think that it makes the experience of using Pinterest better.

OS X is sweet: it's simple and intuitive, and I think GNOME shares a lot of values with it.

Keeping it simple for the consumer is incredibly dire.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

The utmost thing is the user experience, to have the most useful experience.

An interface is humane if it is responsive to human needs and considerate of human frailties.

I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.

We've tried to simplify the site because some people found it too difficult to use and were intimidated by it.

A world-changing vision often necessitates a profound simplicity in the user experience.

The Internet is full of choices, and nobody is going to make the choice to use a product that is hard to use or unattractive.