JIL SANDER

In the end, you can' t talk to everyone.

We look our best in subdued colors, sophisticated cuts, and a general air of sleek understatement.

The '90s were extremely diverse, almost like a laboratory of the new century. There was much experimenting around, in politics, economics, gender and family structures, and also in fashion. There was a cloud of possibilities which kept us all dizzy.

I have a lot of fantasy.

I'm not a gambler.

I like femininity, not of the devout, but of the self-assured, cool and sophisticated kind.

I think there is always a need for pure design. With pure design, you don't need so much decoration.

If I had the power, I would ban leggings.

Even as a child, I told my whole family how to improve their looks.

One glass of water doesn't equal another. One may just appease the thirst, the other you may enjoy thoroughly. In Japan, people know about this difference.

In the end, you can' t talk to everyone.

Initially, it was the unpractical in fashion that brought me to design my own line. I felt that it was much more attractive to cut clothes with respect for the living, three-dimensional body rather than to cover the body with decorative ideas.

I am convinced that you don't need to spend a fortune to look like a million.

It is not easy to dress well.

I think there is always a need for pure design. With pure design, you don't need so much decoration.

I sometimes feel that a pattern is almost a fashion statement in itself.

Even as a child, I told my whole family how to improve their looks.

One glass of water doesn't equal another. One may just appease the thirst, the other you may enjoy thoroughly. In Japan, people know about this difference.

It may sound ambitious, but I really hope that modern design will spread all around the globe.

If you cut a painter's hands off, he'd still feel the urge to pick up a brush.

I feel that things happen for a reason and open up new opportunities.

We look our best in subdued colors, sophisticated cuts, and a general air of sleek understatement.

The apparent pointlessness of fashion may be just what makes it so strong as a zeitgeist sensor. Even I, a designer, do not know why a certain proportion feels dated or why another one feels exciting at a given moment. I leave that to the cultural historians and theorists.

I have a lot of fantasy.

Life is full of challenges and surprises.

You don't have to pay more to have a great form.

The market is like a language, and you have to be able to understand what they're saying.

I'm not a gambler.

I try as much as possible to give you a great basic product and what comes out, I feel, is really amazing.

If I had the power, I would ban leggings.

My approach has always been rather sensual.

I feel very strongly that clothes that fit well make a person feel better. It's maybe half the value of the merchandise.

The '90s were extremely diverse, almost like a laboratory of the new century. There was much experimenting around, in politics, economics, gender and family structures, and also in fashion. There was a cloud of possibilities which kept us all dizzy.

I am convinced that there can be luxury in simplicity.

I like femininity, not of the devout, but of the self-assured, cool and sophisticated kind.