Richard Branson Quotes

Above all, keep it simple.

Things that are complex are not useful, Things that are useful are simple.

That's been one of my mantras - focus and simplicity. Simple can be harder than complex.

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.

The one thing I've always done is to try not to overcomplicate anything.

Never do anything complicated when something simple will serve as well. It's one of the most important secrets of living.

I think the simpler the better.

Complexity has and will maintain a strong fascination for many people. It is true that we live in a complex world and strive to solve inherently complex problems, which often do require complex mechanisms. However, this should not diminish our desire for elegant solutions, which convince by their clarity and effectiveness. Simple, elegant solutions are more effective, but they are harder to find than complex ones, and they require more time, which we too often believe to be unaffordable

Complexity is the enemy of clarity

It is far more difficult to be simple than to be complicated.

..things are never as complicated as they seem. It is only our arrogance that prompts us to find unnecessarily complicated answers to simple problems.

Any idiot can be complicated. It takes a genius to be simple.

We have a passion for keeping things simple.

Never overlook the power of simplicity.

"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.

Too many escape into complexity these days. For it is an escape for persons to cry, when this question of the equality of peoples is raised in India or in our own South, 'Ah, but the situation is not so simple.' ... no great stride forward is ever made for the individual or for the human race unless the complex situation is reduced to one simple question and its simple answer.

All the great things are simple.

Simplify always - do not complicate.

Simplicity is simple. Perhaps this sounds redundant. But it's true, and it's important.

There is a beauty and clarity that comes from simplicity that we sometimes do not appreciate in our thirst for intricate solutions.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

I always go for simplicity.

Everything should be made as simple as possible, but not simpler.

Make everything as simple as possible but not simpler.