Edward de Bono Quotes

Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.

In all aspects of our society we overcomplicate things under the guise of making things easier and simpler, when in fact we are doing the opposite.

Things that are complex are not useful, Things that are useful are simple.

Too many escape into complexity these days. For it is an escape for persons to cry, when this question of the equality of peoples is raised in India or in our own South, 'Ah, but the situation is not so simple.' ... no great stride forward is ever made for the individual or for the human race unless the complex situation is reduced to one simple question and its simple answer.

Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things.

Life is really simple, but we insist on making it complicated.

When you remove layers, simplicity and speed happen.

Simplicity does not precede complexity, but follows it.

My reaction to everything in life is when it gets a bit complicated to water it down and make it simple again.

I think that we're always drawn - particularly sophisticated people - are always drawn to the idea of simplicity.

My records do not require a lot of thought of 'What is this?' and 'What is that?' That would be too contrived for me.

It's so easy to make things complicated in business.

I think simplicity is a good guide: The more economical a theory, the better.

Make everything as simple as possible but not simpler.

Most people in business and within their personal lives move towards complexity. More To Dos. More projects. More products. More meetings. More possessions. More goals. The best - I suggest to you - move in the opposite direction.

I like to keep things simple.

Every situation, no matter how complex it initially looks, is exceedingly simple.

Never do anything complicated when something simple will serve as well. It's one of the most important secrets of living.

The simplest way to achieve simplicity is through thoughtful reduction.

My goal is to simplify complexity.

I think the simpler the better.

Simplicity is the most difficult of all concepts.

Complexity has and will maintain a strong fascination for many people. It is true that we live in a complex world and strive to solve inherently complex problems, which often do require complex mechanisms. However, this should not diminish our desire for elegant solutions, which convince by their clarity and effectiveness. Simple, elegant solutions are more effective, but they are harder to find than complex ones, and they require more time, which we too often believe to be unaffordable

Simple things should be simple and complex things should be possible.

It is far more difficult to be simple than to be complicated.