Jason Fried Quotes

Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.

Everything should be made as simple as possible, but not simpler.

A little simplification would be the first step toward rational living, I think.

Our goal is simple objects, objects that you can't imagine any other way.

The best things - when I really feel that I'm communicating, and when I really feel that people are getting it - are simple, straightforward recipes. I think simple is the hardest to achieve because you don't have all those elements to hide behind.

Complexity and intelligence grow from simplicity, not from greater complexity.

Above all, keep it simple.

Insecure managers create complexity. Frightened, nervous managers use thick convoluted planning books and busy slides filled with everything they’ve known since childhood……. They worry that if they’re simple, people will think they’re simple minded. In reality, of course, it’s just the reverse. Clear, tough minded people are the most simple.

I think something that's very important for us to communicate is usually very simple. Like breathing: Breathing is very simple. You don't do a dissonant 9th harmony or something in breathing. You just breathe, you know. I think that's how it is with very important messages.

Complexity is the enemy of clarity

It is far more difficult to be simple than to be complicated.

Any idiot can be complicated. It takes a genius to be simple.

Good design means as little design as possible.

The problem is not software 'friendliness'. It is conceptual clarity. A globe does not say, 'good morning'. It is simple and clear, not 'friendly'.

It is very hard to be simple enough to be good.

My natural tendency is to complicate everything--and then to spray words and ideas onto everything afterwards. I've had to develop the habit of keeping things simple.

I never want to confuse people or go over their heads.

If I have learned anything as a scientist, it is that one should not make things complicated when a simple explanation will do.

Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.

I am completely attracted to the idea of simplicity, or at least removing things that seem unnecessary when trying to get an idea out there.

I am a firm believer that if you can explain it to a kid, you're on the right track.

Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt, to offer a solution everybody can understand.

Truth is something which can't be told in a few words. Those who simplify the universe only reduce the expansion of its meaning.

I think simplicity is a good guide: The more economical a theory, the better.