David Ogilvy Quotes

The best ideas and the most useful and ground-breaking are often, though not always, in one sense, very simple ideas.

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.

Anybody can make the simple complecated. Creativity is making the complecated simple.

Any idiot can be complicated. It takes a genius to be simple.

If it's simple simple, it's boring. We try for the idea that is so simple that it will make you think and rethink.

It is the essence of genius to make use of the simplest ideas.

Making the complicated simple is true creativity.

Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.

Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.

It's easy to say, 'I'm going to build something that already exists,' but it's difficult to clearly and succinctly describe something new.

The thing about simplicity is it's not easy to achieve. To many, simplicity can mean repetitiveness and maybe even a lack of intelligence, those kind of things, but simple yet unique is the key.

I'd rather not ever make anything overly simple just because I'm scared people won't get it.

The great artist and thinker are the simplifiers.

Simplicity is the trademark of GENIUS

It's actually very difficult to make something both simple and good.

Genius: The capacity to see and to express what is simple, simply!

Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

Simplicity does not precede complexity, but follows it.

The multiplicity of ideas is what I'm interested in.

As much as we all talk about the future and how so many things are merging, there is a simplicity that is crucial.

Genius ain't anything more than elegant common sense.

Analysis is like a lobotomy. Who wants to have all their edges shaved off?

Is it not in the most absolute simplicity that real genius plies its pinions the most wonderfully?

I think simplicity is a good guide: The more economical a theory, the better.