James Surowiecki Quotes

We've tried to simplify the site because some people found it too difficult to use and were intimidated by it.

I have sometimes thought the power of computers had exceeded our ability to use them, but Mr. Jobs and his team kept giving us devices that made indispensable things easier in ways you never thought of.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

Some areas of technology really don't interest me at all, but I welcome anything that makes life easier instead of harder.

We're excited about how tech can be used to get tech out of the way.

I love technology, and I love new gadgets. I can no longer figure out how to use any of them, but I love them.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

You don't have to know how to build an automobile or a television set or a laptop to know how to use it.

The wonderful thing about Apple technology is just how intuitive it is.

Apple excels at taking existing concepts - computers, MP3 players, conceit - and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.

I like modern efficiencies and functionality.

There's an old story about the person who wished his computer were as easy to use as his telephone. That wish has come true, since I no longer know how to use my telephone.

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

Any time you stand in line at the D.M.V. and look around, you're like, Oh, my God, I wish all these people were replaced by computer drivers.

Today, computers are almost second nature to most of us.

People don't want lots and lots of single purpose devices. They do not want to have to learn how to set up something for photos, another thing for music, another thing for video.

What is so brilliant about the gadgets is their simplicity.

Software is a great combination between artistry and engineering.

We were promised a simpler life, and technology has only complicated our lives.

As much as we all talk about the future and how so many things are merging, there is a simplicity that is crucial.

When technology reaches that level of invisibility in our lives, that's our ultimate goal. It vanishes into our lives. It says, 'You don't have to do the work; I'll do the work.'

A computer shall not waste your time or require you to do more work than is strictly necessary.

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

Computer technology is so built into our lives that it's part of the surround of every artist.

I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated.