Desmond Llewelyn Quotes

The wonderful thing about Apple technology is just how intuitive it is.

It's actually very difficult to make something both simple and good.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder, leaving us with fifty-button remote controls, digital cameras with hundreds of mysterious features and book-length manuals, and cars with dashboard systems worthy of the space shuttle.

I think entrepreneurs have a great opportunity to think of how to make things more understandable, simple and beautiful.

I think Google should be like a Swiss Army knife: clean, simple, the tool you want to take everywhere.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.

That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to extend ourselves to areas that we know very little about or don't have a lot of expertise in.

We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.

Apple excels at taking existing concepts - computers, MP3 players, conceit - and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.

I like modern efficiencies and functionality.

No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.

A lot of what we are doing is getting design out of the way.

The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.

Walt loved technology. He didn't understand it half the time, but the beauty of good technology was that he didn't have to understand it. Just use it.

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

Technology for me is discover, learn, evolve and implement. It combines 3Ss- speed, simplicity and service. Technology is fast, technology is simple and technology is a brilliant way to serve people. It is also a great teacher. The more we learn about technology and the more we learn through technology, the better it is.

Simplicity is the trademark of GENIUS

What users want is convenience and results.

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

Good design means as little design as possible.